In 1978, the same year that Ben & Jerry's Ice Cream was founded in Vermont, two entrepreneurs in New Hampshire started a small poster company that evolved into White Mountain Puzzles. Ben & Jerry's rapidly became a national brand.Ted and Cronan are proud that White Mountain Puzzles has grown into one of the top puzzle brands in the United States! It took them longer than Ben & Jerry, but the satisfaction of having their sons involved in the business is worth its weight in gold.